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Offering a Model to Rank the Customers in Banking Industry for Executing Customer Relationship Management

mahmud mohammadian; fereshteh amin

Volume 18, Issue 56 , January 2008, , Pages 141-172

Abstract
  One of the main issues in the marketing context is relationship marketing relationship marketing refers to the developing long term mutual relationship with public and organizations and concerned groups and has base is creating desirable and effective relationship with customers in order to sustain customers. ...  Read More